Tudor Gabriel Lupu

Supports IBM Planning Analytics environments across reporting, modeling objects, and post-go-live business support.

• Worked across IBM Planning Analytics support and development projects, from data gathering through post-go-live hypercare.
• Developed PAX and PAW reports together with comprehensive Rules and TI processes.
• Constructed cubes, dimensions, virtual hierarchies, and MDX subsets and views.
• Collaborated with business users to troubleshoot reporting issues and improve planning workflows.

Combined website operations, analytics, SQL content updates, and management reporting for sales and marketing decisions.

• Developed a new website connected to a small-scale order management system in Google Sheets and used SQL to keep product content updated.
• Optimized website content using Google Analytics, achieving first-page search ranking and reducing ad costs.
• Created Power BI-style reports to analyze sales trends and improve marketing efficiency by 55%.
• Analyzed keyword trends and competitor pricing to identify new product categories.

Business-facing technical sales role that strengthened requirement discovery, customer communication, and solution positioning.

• Generated new business opportunities through structured lead pursuit and product presentations.
• Negotiated sales conditions around customer needs while keeping business requirements clear.
• Built stakeholder communication skills that transfer directly into analytics requirement gathering.