Case study
Power BI and SQL Business Reporting Layer
A portfolio case study for translating operational and marketing data into structured reports for business decisions.
Challenge
Reporting was spread across website data, product information, marketing performance, and recurring business questions.
Solution
Used SQL thinking, analytics tracking, report design, and stakeholder feedback to organize data into clearer reporting outputs.
Impact
Helped teams identify keyword trends, new product opportunities, and performance signals with less manual analysis.